House of Brands
Homegrown Brands.
Going Marketplaces.
We decode consumer needs, anticipate market
trends and create purposeful products that bigger
companies can’t or won’t !
Ecom Accelerator
We Build. We Scale.
Making every
Click-to-Delivery Count.
Seamless integration of tech and service to unleash
the full potential of E-Commerce! We Truly do !
Product Innovation
Beyond the Thread.
From Design to Delivery.
Whether launching a new range of apparel line, boutique designs, or mass production, we got your back,
from Design, Production to Shipment!
Brand Design
Talent Pooled.
For Creative Design.
High on potential, teaming enthusiasm,
makes for a great hotspot of
ideas and innovation.
Our Approach to Building Products
We are equally adept at filling gaps in the market identified by our customers as we are at proactively responding to consumer needs and aspirations!
Decode
“We unpack product desires” – Understanding what our target customers need, we build products that fulfil those needs and then market them effectively.
Consumer Insights | Social Listening | Product innovation | Market relevance | Opportunity for Disruption | Innovative consumption formats.
Build
“We make what we sell” – We understand and control all as aspects of production, from raw-materials to production techniques to certifying quality, ensuring the final product delivers on the purpose it is meant for.
On-Trend Ingredients & Product formulation | Design & Packaging | Production process & Techniques | Structural Packaging | Quality control | Certification
Digitze
“We are a tech enable Digital first company” – We have a robust digital infrastructure & framework to enable non-linear growth all the D2C brands we will launch in PicTree.
Digital Assets | Automation & Tech Integration | Omni channel Platform | Content Innovation & Brand Creation | Digital Marketing & Outreach | Customer LCM & Personalization Tools
Scale
“We control and monitor sales across our Omni-Channel network” – We have defined Go-To-Market that is most apt and relevant for the brand, Online & Offline and have a streamlined process and mechanism to scale in both.
Online marketplace Ecosystem | Campaign Strategy & Management | Retail Expansion | BTL Marketing | Relationship management
Decode
“We unpack product desires” – Understanding what our target customers need, we build products that fulfil those needs and then market them effectively.
Consumer Insights | Social Listening | Product innovation | Market relevance | Opportunity for Disruption | Innovative consumption formats.
Build
“We make what we sell” – We understand and control all as aspects of production, from raw-materials to production techniques to certifying quality, ensuring the final product delivers on the purpose it is meant for.
On-Trend Ingredients & Product formulation | Design & Packaging | Production process & Techniques | Structural Packaging | Quality control | Certification
Digitize
“We are a tech enable Digital first company” – We have a robust digital infrastructure & framework to enable non-linear growth all the D2C brands we will launch in PicTree.
Digital Assets | Automation & Tech Integration | Omni channel Platform | Content Innovation & Brand Creation | Digital Marketing & Outreach | Customer LCM & Personalization Tools
Scale
“We control and monitor sales across our Omni-Channel network” – We have defined Go-To-Market that is most apt and relevant for the brand, Online & Offline and have a streamlined process and mechanism to scale in both.
Online marketplace Ecosystem | Campaign Strategy & Management | Retail Expansion | BTL Marketing | Relationship management
Brands that Matter!
Our focus is to launch disruptive and truly innovative brands in the “concern-based” need segments. In addition to home-grown brands, we license select brands from Global markets.
Through this Amazon accelerator brand, we offer highly functional and theme based infant furnishing solutions!
To be launched in June 2025, we are developing products and services for the Hemp-based pet-care industry!
To be launched in June 2025, we are developing sustainable and comfort pregnancy wear products for the cosmopolitan woman.
E-Commerce accelerator Tool Kit
We Deliver Top Quality Service Just For You
Curate Right Marketplace Ecosystem
Create a tailored marketplace environment designed to maximize efficiency and scalability.
Get end-to-end solutions for building a thriving marketplace.
Category & Inventory
Planning
Optimize inventory and streamline
category management for better control and reduced operational costs.
Listing & Keyword
Optimization
Boost product visibility with optimized listings and keyword strategies designed to attract the right audience.
Pricing &
Promotions
Drive sales and maximize profitability with dynamic pricing strategies and targeted promotions.
Campaign & Visibility
Management
Enhance brand visibility with
strategic campaigns tailored to your target audience and business goals.
Seller Health
Management
Maintain high ratings and customer satisfaction with our expert seller health management services.
Proven Acceleration Stories
Here’s a showcase of some of our recent projects, across a range of sectors.
Product Innovation
Beyond the thread, from design to delivery.
Transforming ideas into exceptional designs tailored to meet your brand’s unique vision. Our creative team combines innovation with practicality to ensure your products stand out in the market.
From concept to reality, we provide precise samples that reflect the final product’s quality and design. This critical stage ensures that every detail aligns with your expectations before mass production.
Delivering excellence through meticulous production processes and stringent quality control measures. We prioritize consistency and reliability to meet the highest industry standards.
Streamlined logistics and efficient shipment solutions ensure your products reach their destination on time, every time. We handle the complexities, so you can focus on growth.
Our vendor ecosystem is designed to create seamless interactions, ensuring the highest standards of quality, service, and innovation.
Product Designing
Transforming ideas into exceptional
designs tailored to meet your brand’s
unique vision. Our creative team combines
innovation with practicality to ensure your
products stand out in the market.
Sampling
From concept to reality, we provide precise
samples that reflect the final product’s
quality and design. This critical stage
ensures that every detail aligns with your
expectations before mass production.
Production & Quality Control
Delivering excellence through meticulous
production processes and stringent
quality control measures. We prioritize
consistency and reliability to meet the
highest industry standards.
Logistic & Shipment
Streamlined logistics and efficient
shipment solutions ensure your products
reach their destination on time, every
time. We handle the complexities, so you
can focus on growth
Vendor Ecosystem
Our vendor ecosystem is designed to create seamless interactions, ensuring the highest standards of quality, service, and innovation.
Team
We Deliver Top Quality Service Just For You
RUCHI ABICHANDANI
CEO, Co-Founder
20+ years of experience in leading
product sourcing, quality and
vendor management for…
RUCHI ABICHANDANI
CEO, Co-Founder
20+ years of experience in leading product sourcing, quality and vendor management for international apparel brands Previously, was the sourcing head for Spencer’s Apparel brand 2Bme Holds PG in Garments Administration Business Focus Areas: Product Design, Sourcing Strategy, Quality Control, Vendor Management, Retail Expansion & Sales, Exports and Production Profitability
ANAND RAJ ARUMUGAM
Founder
20+ years of experience in Brand
Building, Retail Design and
Private Label brand…
ANAND RAJ ARUMUGAM
Founder
20+ years of experience in Brand Building, Retail Design and Private Label brand development for domestic and global retailers & CGP brands P/L and business Operations experience Strategy & Marketing experience with Spencer’s and Vodafone prior to founding Perennial in India Graduate of IIM Calcutta, with a Masters in Strategy Leadership from the London Business School Focus Areas: Digital Strategy, D2C Execution, Revenue Management, Brand Building, Creative Implementation, Product Commercialization
JAIDEEP ABICHANDANI
Mentor, Sales & Activation
20+ years of experience in devising
winning business development
strategies, driving Business…
JAIDEEP ABICHANDANI
Mentor, Sales & Activation
20+ years of experience in devising winning business development strategies, driving Business Operations and P/L management across Banking, Direct-Sales and Consumer durable brands Experience in leading Complex business challenges, market entry and expansion requirements of multi channel brands Most recently, led the Myworld and Lyconet India businesses from market entry to set-up stages Focus Areas: Advisory on P/L Management, Sales, Distribution, Channel Strategy and Activation
KAPIL MEHTA
Head, Business Finance
20+ years of experience in leading
Finance, MIS and Business
Analytics Functions…
KAPIL MEHTA
Head, Business Finance
20+ years of experience in leading Finance, MIS and Business Analytics Functions Most recently, was part of the leadership team at Tupperware and Elastic run Focus Areas: Finance, MIS, Analytics, HR Compliance & Culture
Prakash Selvanathan
Creative Lead
10+ years if experience in managing
all e-commerce and campaign
activity relating to traffic..
Prakash Selvanathan
Creative Lead
10+ years if experience in managing all e-commerce and campaign activity relating to traffic acquisition, store management, conversion, sales and reporting.
Expert in managing Amazon and Flipkart Well-versed in managing back-end and warehouse operations Post Graduate Diploma in Industrial Safety
Pradyumna Ojha
E-commerce operations and campaign Manager
12+ years if experience in managing all e-commerce and campaign activity…
Pradyumna Ojha
Lead E-commerce operations and campaign Manager
10+ years if experience in managing all e-commerce and campaign activity relating to traffic acquisition, store management, conversion, sales and reporting.
Expert in managing Amazon and Flipkart
Well-versed in managing back-end and warehouse operations
Post Graduate Diploma in Industrial Safety
Mohammad Irfan
Senior Web Developer
Senior Developer with 5+ years of experience in web development, specializing in Shopify and SEO..
Mohammad Irfan
Senior Web Developer
Senior Developer with 5+ years of experience in web development, specializing in Shopify and SEO. Expertise in developing custom Shopify themes, optimizing store performance, and integrating third-party apps to enhance functionality. Skilled in Liquid, JavaScript, and Shopify APIs for tailored eCommerce solutions. Experienced in Shopify Plus, headless commerce, and automation to streamline operations. Proficient in SEO strategies, improving site speed, and implementing structured data for better rankings. Strong problem-solving abilities, ensuring seamless user experiences and scalable online stores.
Gnanasekaran
Merchandiser
Merchandiser with 5+ years of
experience in product selection,
inventory management…
experience in product selection,
inventory management…
Gnanasekaran
Merchandiser
Merchandiser with 5+ years of experience in product selection, inventory management, and sales optimization. Skilled in market analysis, trend forecasting, and supplier negotiations to maximize profitability. Expertise in visual merchandising, pricing strategies, and data-driven decision-making to enhance customer engagement and drive sales. Strong understanding of eCommerce and retail operations, ensuring seamless product presentation and inventory turnover.